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Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney Located in state of the art offices in the CBD Competitive Remuneration and Benefits The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. We have over 37,000 employees across our retail, business and institutional banking, funds management, superannuation, insurance, investment and broking businesses, as well as a range of interests around the world. As such, we offer a broad range of opportunities for our employees to continue to build on their skills and develop their careers in new and interesting directions.This position will be responsible for helping to drive, implement and manage the Group’s social media strategy in the digital environment. An important characteristic of the role will be to consider all aspects of the business requirements – from overall representation, to use for specific marketing campaigns. To help drive the social media strategy the role will include working with all parts of the organisation, including Brand, PR, web development, customer relations and marketing portfolio managers. Working with external partners will be an important aspect of delivering against the objectives of this role. To be considered for this position you will have superior relationship management skills, you will also have Tertiary qualifications in Marketing along with having an in-depth knowledge of Social and Digital Media . Experience in Financial Services is preferred Let me know how you get on Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: Commonwealth Bank , jobs , Online Communities , social media , social networks

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Australia: Social Media Marketing Job at Commonwealth Bank

I’m a huge fan of advertising campaigns in social spaces that are fun, narrative, a game, and not in your face. This one meets all that criteria and more: Fun, educational, something that bonds people into a temporary community, with – as far as I can see – little in your face advertising from Volkswagen. This from the site: This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better. If I were say, Toyota, I’d be looking for an agency that will offer more than a blogger outreach program, Facebook Fan page and a YouTube “viral” clip…. Eight agencies have been put on a long list for the automotive giant, with the four best ideas then given the green light to go out to market. It’s understood each of the four selected agencies has been given a budget of $15,000 to complete their task. The agencies behind the two most successful campaigns will continue to work with Toyota on a further two projects in the new year. The agencies involved include a mix of Toyota’s rostered agencies, and others that have been invited to pitch. Toyota currently uses an array of rostered agencies including Publicis Mojo, Saatchi & Saatchi and Oddfellows as above the line agencies, while it has other specialist agencies on the roster such as Hothouse, The Project Group and Mercer Bell among others. However, not all rostered agencies are included in the social media pitch. Once the two agencies have been selected for the two projects to run next year, Toyota will then decide whether it is in a position to appoint a retained agency for social media. Todd Connolly, manager – new media and direct marketing at Toyota, said the company has purposefully given agencies a low budget and limited time to work on the social media ideas “so the idea comes ahead of everything else”. ( from B&T ) $15,000 buys you a bunch of blogger drinks and flash embeddable widgets. I hope they prove me wrong…. I won’t necessarily blame the agencies, it’s Toyota’s attitude that worries me: they want to play games with budgets and timelines but it’s the customer that will be inflicted with poorly thought out, low budget “social” media junk communiques, no? Wow. Just great. Toyota has made other moves to become involved in social media – it has 30,000 followers on Twitter, has a Facebook page and earlier this month was announced as an inaugural sponsor of MySpace Music. A facebook page, Twitter account, and ads on Myspace. Wow. Just great x2. hat tip video: @ mikezed of Profero Volkswagen: The fun theory is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: profero , social media , The Fun Theory , Todd Connolly , Toyota , Volkswagen

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Volkswagen: The fun theory

Despite a downturn in the economy, we continue to recognize those moving in the social media space. I’ve started this post series ( see archives ) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: MySpace is finally filling its executive board after ushering out nearly the entire leadership team at troubled social network. They’ve recruited an experienced team to turn the ship around starting with Nada Stirratt has joined MySpace in the role of Chief Revenue Officer, Dustin Finer has come on board as MySpace’s Chief People Officer, Ali Partovi, former CEO of iLike, will serve as Senior Vice President of Business Development based in San Francisco, Hadi Partovi, former president of iLike, will serve as Senior Vice President of Technology based in Seattle. More information can be found on CEO Owen Van Natta’s Blog . Adam Nash , has been internally promoted at LinkedIn as the Vice President, Search & Platform Products at LinkedIn. We recently spoke, and he emphasized LinkedIn’s commitment to his space, hence crafting his role. I’ll be watching this area of opportunity closely, congrats Adam. Vanina Delobelle left Monster and is now working for Sears Holdings Corporation in Chicago. As I a manager of e-commerce Product Management, Vanina will build a social commerce solution. Microsoft gets serious about Social Computing and l aunches the Future Social Experiences (FUSE) Labs , a new group led by general manager Lili Cheng that will focus on software and services that are centered on social connectivity, real-time experiences, and rich media. Sheila Scarborough launches new social venture in her role with a focus on social and tourism, her blog captures her hard work, get some sleep already ! James Whatley @whatleydude left his role as Head of Digital, Social Media for SpinVox at the end of August and has taken up a position as Director of Engagement Strategy at WOM Agency, 1000heads . Bob Bahramipour joins InXpo a virtual events company, as CMO to oversee all aspects of marketing, including advertising, brand awareness and product marketing, to further drive adoption for the company’s virtual solutions. This also includes social media and how to incorporate this further into our platform. I’ve met Bob in person, and recognize his talents, I expect to see good things spring from his fresh perspective. John Hegstrom is a new VP of Client Services also at InXpo a virtual events company. His goal is to ensure that customers successfully reach their target audiences, deliver their messages effectively, and build engaging and collaborative virtual environments. How to connect with others (or get a job): Several people have been hired because of this blog post series, here’s how you can too: Submit an announcement If you know folks that are moving up in the social media industry, fill out this form . Seeking Social Media Professionals? If you’re seeking to connect with community advocates and community managers there are few resources List of Enterprise Social Media Professionals This list, which started with just 8 names continues to grow as folks submit to it. List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Professionals . Other job resources include: Web Strategy Jobs powered by Job o Matic (Post a job there and be seen by these blog readers, these affiliate fees pay for my hosting) Read Write Web keeps announcements flowing at Jobwire , although is broader than just social media jobs Facebook group for community manager group in Facebook Jake McKee’s community portal for jobs Chris Heuer’s Social Media Jobs SimplyHired aggregates job listings, as does Indeed ForumOne Jobs for Social Media and Community Teresa has a few jobs, some around community New Media hire has an extensive job database Social Media Headhunter Social media jobs Jobs in social media Altimeter Group’s list of social media consultants and agencies Hiring? Leave a comment If you’re seeking candidates in the social media industry, many of them are within arms reach, feel free to leave a link to a job description (but not the whole job description, please)

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People on the Move in the Social Media Industry: Oct 15, 2009

Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on. Laurel Papworth teaches social network, social media and online community courses. Public courses are available- see links below – or training can be brought in house to your computer lab, or (without computers) to your boardroom or training room. Dates: computer lab courses How to Blog for Business ( more info ) SYDNEY 2nd October 2009 $490 AUD SINGAPORE 26th October 2009 $620 SGD BOOK HERE How To Blog For Business HONG KONG 9th November 2009 $450 USD BOOK HERE How To Blog For Business Social Media Campaign ( more info ) SYDNEY 23rd October 2009 $490 AUD BOOK HERE Social Media Campaign SINGAPORE 28th October 2009 $620 SGD BOOK HERE Social Media Campaign HONG KONG 11th November 2009 $450 USD BOOK HERE Social Media Campaign By Location Hong Kong Facebook, Twitter for Business 9th November 2009 $450 USD BOOK HERE How to Blog for Business 9th November 2009 $450 USD BOOK HERE How to manage a Social Media Campaign 11th November 2009 $450 USD BOOK HERE Singapore Facebook, Twitter for Business 27th October 2009 $620 SGD BOOK HERE How to Blog for Business 26th October 2009 $620 SGD BOOK HERE How to manage a Social Media Campaign 28th October 2009 $620 SGD BOOK HERE Sydney How to Blog for Business 2nd October 2009 $490 BOOK HERE Facebook, Twitter for Business 21st October 2009 $490 BOOK HERE How to manage a Social Media Campaign 23rd October 2009 $490 BOOK HERE In-company training The courses below are available as: one or two hour presentation 1/2 day seminar full day or 2 day workshops Please contact me for more information, course outlines, costs and dates: Web 2.0 – Facebook, blogs and Marketing Introduction to the concepts of social media marketing. Monetization – Revenue streams and social networks Social networks are not only for marketing and PR but also revenue streams themselves. The Social Media Audit Finding what customers are saying on social networks, and the impact of staff who blog. How to Build and Manage Online Communities and Forums Managing your own forums, moderators, promotions, events and developing the community. Creating and Running a Social Media Campaign Working through the five steps of a social media campaign from listening to doing to measuring. Engaging with Social Networks Finding the right bloggers and networks and how to work alongside them. Managing the Conversation Tracking news and comments and videos and forum posting and tweets in a manageable way. Social Media Measurement Understanding the metrics and measurements – media monitoring for social media sites How to Blog in a Corporate Environment Practical, hands-on, course specifically for building a channel for corporate and enterprise through blogs. Government 2.0 and Social Media Case Studies This course takes Governments (Australia, Singapore) through local case studies. Can be adapted for China and Malaysia. Enterprise 2.0 and Communications What is the impact of social media behind the firewall? Wikis for collaborative knowledge management etc. Social Media for H.R. and Recruitment an indepth look at LinkedIn and other social network sites and the impact to H.R. Social Media Guidelines and Behaviour Issues for the Enterprise Workshop guidelines for staff to understand the impact beyond email policies of Facebook status updates and so on. P.R. Crisis Management and social media. The impact to P.R. of social media, the need for social ‘media training’ and putting out the fire. Developing a social media press release workshop to help PR professionals prepare social media press releases for the blogosphere and Twittersphere. Social Media and Customer Service When the customer ask a question about a product, it’s not marketing or PR who answer. Social networks for CS interaction. Social Media: Only Facebook Facebook for marketing, setting up pages, joining groups Social Media: Only Twitter Establishing a brand presence on Twitter I have course outlines, learning outcomes, example clientele (Australia and overseas), and courseware for these courses. Please contact me. Past courses include: A hands-on, computer-based How To Do A Social Media Marketing Campaign – 7th August in Melbourne, 10th August in Sydney, last week August Singapore More information here . Short URLs Hong Kong http://bit.ly/wOG4j Singapore http://bit.ly/zfst3 Blog http://bit.ly/ZWqpE FB & Twitter http://bit.ly/48h33z General course page http://bit.ly/GckBx Social Media Courses: Sydney, Brisbane, Hong Kong, Singapore is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: computer classes , courses , Education , how to , online , Online Communities , social media , social networks , workshop

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Social Media Courses: Sydney, Brisbane, Hong Kong, Singapore

Eco Friendly Shopping Bags are becoming more popular than ever. It seems like you can hardly walk into a supermarket these days without seeing a rack of Eco Friendly Shopping Bags right there waiting to be purchased. While plastic and paper bags are a free service provided to your customers, it’s helpful to the environment to offer these bags and encourage people to invest in them for the long haul. After all, if they spend $5 or $10 on eco friendly bags, they’ll ultimately be investing a tiny amount of money and making a big impact on the environment.

You can find Eco Friendly Shopping Bags in all shapes, sizes, colors, and styles that you could imagine. These bags are completely customizable, allowing you to print anything that you want on them, including your company name, logo, or other information that might catch people’s eye and make the bags more desirable. With so many different options to choose from, you’re sure to find exactly what you need for your reusable bag orders, and you can get a free customization quote when you place your order with our company. All in all, you’ll find that there are many benefits to providing customers with eco friendly Eco Friendly Shopping Bags for their shopping needs.

Update: I polled my microblogging network on which brands have supported them on Twitter, see which brands have ‘taught’ their customers to yell at their friends . Recently, I started teaching puppy Rumba tricks beyond the basic sit and stay, I even made a video . How do I do it? I show him the move, then praise and reward him once it’s done. Repeat, over and over. Although customers aren’t dogs, (save for Purina and Dogster), we’re slowly training our customers that if they want better customer support, that they should say it loudly and in public –thereby influencing their friends. [As companies accelerate their social support efforts, responding to customers in public reinforces the behavior of complaining to everyone they know] An Increase In Companies Providing Social Support The most notable example is ComcastCares who is more responsive to customers using Twitter than on the phone. Secondly, the recent customer service flareup reported by popular blogger Dooce forced the Whirlpool to respond to her when she wasn’t satisfied with support from the call center. BestBuy launched Twelpforce , a way for its thousands of employees to answer questions from anyone that has a problem. Want more examples? See these recent examples for B2C and B2B . Three Opportunities For Companies To Evolve Customer Support This isn’t just about rise of social tools, in fact, customers have had bad experiences before. The difference? Their voices were just limited to those they could tell in physical proximity. Rather than think of this as a threat, companies should see this as three distinct opportunities: Fix the root issues, beyond the customer vocalizations. Looking deeper, this isn’t about social technologies, it’s really an indicator that the support systems within these companies are deficient. In many cases, customers try the standard support effort, hit a wall, then seek other avenues for self-venting, help, or just sheer observations of their frustrations. Transform your support processes and go where customers are. Companies should continue to support customers on the mediums that they’re using (like social sites and soon mobile), as they are unlikely to change their existing behavior of being social and telling friends about their life and work experiences. Expect companies to grapple with outsourced crowdsupport in GetSatisfaction, UserVoice, Facebook Groups, Yahoo Answers, and community bulletin boards. Evolve your support systems to connect with the modern marketplace. Expect a rash of social CRM features, companies and solutions to appear that connect existing call systems, knowledge boards, and customer databases with the public web –closing the gap that was once the firewall. In the end, there will be hundreds of companies that won’t care what customers think, or have their margins squeezed to tightly they can’t afford to innovate and may suffer the fate of any organism that doesn’t evolve in a changing environment. This is an easy fix: their competitors will listen in, and poach their unsatisfied customers. Update: Jennifer Leggio extends the conversation , and sees the same trend

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Social Support: Are Companies Teaching Customers To Yell At Their Friends?