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Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

cgseo — Wed, 13 Jan 2010 12:16:19 +0000

Above: A photo I took on a recent trip to North Shore Oahu, inline with my plans to fulfill operation bluewater . Recent data around interactive marketing spend indicates that the hospitality industry was ripe for spending on social marketing above all other industries. Why? This form of consumer marketing could be dependent on the human emotion and story telling between individuals, or through compelling word of mouth marketing campaigns. As a result, Christine Tran , Altimeter Researcher and myself are kicking off this list, and encourage you to add examples by leaving a comment. The scope for this is list is a tourist destination –not a hotel, airline, or specific restaurant. Bahamas Island Film Challenge, The Bahamas Tourist Office UK This video contest campaign encouraged filmmakers in the UK to submit videos with voting encouraged from the crowd. Caribbean, Caribbean Travel Organization(and islands) YouTube, Facebook, Twitter are present on the main site, but yet each of their other travel, blog, and other sites. See Carribean Travel , OneCarribean lists out various social properties, Antigua’s forums , and Aruba’s Facebook integration . Visit Dublin, Dublin Tourism Site has flickr, YouTube, podcasts and Twitter integration. They also sport a Facebook page. Hawaii’s GoHawaii, Stories of Hawaii Hawaii has used a variety of assets such as Facebook pages, Twitter, and even created a Pandora station, in the past, Hawaii has catered to a group of bloggers who spread the word to their readers on a blogger tour. Memphis Travel I recently met the wonderful head of social media, Kerry, at Memphis’s travel bureau on my travels, they have Facebook, Twitter, and Flickr account links on their site but haven’t yet integrated with their site. uwishuknew, Philadelphia Tourism Marketing An online source for an insider’s view of Philadelphia .” It’s a blog written by staff and local bloggers who are “in-the-know.” Here’s an example of their blog on dining . The Best Job in the World, Tourism Queensland You may have heard of the Best Job in the World campaign , a popular campaign garnering international media attention, and over 35,000 entries worldwide on youtube. The winner blogged about his entire experience . Ultimate Thailand Explorers, Tourism Authority of Thailand On the heels of the Best Job in the World, Thailand launched its own campaign. Contestants produced a 60-second YouTube video , and rallied for votes from their own existing social networks, effectively becoming destination ambassadors and spreading engagement. Do see the related blog . If you’ve got examples, please leave a comment below, with a description and URL, we’ll add.

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Ongoing List of Social Marketing Efforts from Vacation Destinations, Convention, and Tourism Bureaus

Facebook / McAfee deal provides security software but little education

cgseo — Wed, 13 Jan 2010 06:36:34 +0000

In order to better secure its users, Facebook needs to stop them from making novice security mistakes in the first place. We need a board of security educators across all social networks.

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Facebook / McAfee deal provides security software but little education

Facebook PPC Pay Per Click | CB2 Review & Other Reviews

admin — Mon, 11 Jan 2010 18:21:12 +0000

Leave me a comment if you'd like to see more videos on Facebook Pay Per Click (PPC)Duration : 0:9:5.

Gullibility of Facebook users continues to skyrocket in 2010

admin — Wed, 06 Jan 2010 16:10:46 +0000

"Scam pages" leverage social engineering to take advantage of less than savvy social network users. Have you been fooled yet?

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Gullibility of Facebook users continues to skyrocket in 2010

Placing Bets On Social Strategy, SCRM, and Mobile in 2010

admin — Tue, 05 Jan 2010 17:48:20 +0000

Above Image: Readers of this blog asked for coverage in Social CRM, Mobile Social Networks, and Community Platforms. This is in alignment with my goals for 2010. First of all, thanks to those who responded to the 2009 Web Strategy survey, the results were telling . One of the questions that I asked was about areas of focus, I’m pleased to hear that the direction readers want me to focus is in alignment with where I’m headed. It’s important to have goals, (even my personal goals to live in Hawaii 30 days a year like Operation Bluewater ) and I’m happy to share my focus for the coming year. Here’s my baseline topics that I’ve been blogging about, and helping clients through advisory and research, I’ve been doing this since I ran the social program at Hitachi, back in 2006, over four years ago. Organizational Social Readiness : 80% of a companies success is getting their organization ready through the right roles, processes, policies, measurement, only 20% should be on tools. I’ll continue to talk about organizational readiness. Social Strategy: This also ties into social marketing strategy, which should be focused first on socialgraphics (how your customers use these tools) and business goals –not reacting to the latest technology. Vendor and Technology Review: I’ll continue to cover the social networking space, like Facebook, MySpace, Twitter, as well as enterprise systems like Community Platforms like Jive, Lithium, Telligent, Awareness, Mzinga, Pluck, Eos, Salesforce Chatter. I make it a point in my career to always be uncomfortable: trying new things, looking at the upcoming changes and taking risks, I hope that by continuing to blog what I learn, we can grow together. The areas of increased focus for this year are: Social CRM: An organization’s response to the fleeting customer in the social space, and how companies must provide a holistic experience to customers by creating processes, integrating new channels, and responding to customers in near-real time. Why this space? Most companies don’t know they need it, but as customers increase their social behavior, tacking, managing, and responding will become increasingly difficult. I’ve already blogged some of my findings, read all the posts tagged ’social crm’ . Location based and Mobile Marketing: I place to distinct separations between these topics, although they are intrinsically tied. I’m placing bets on the increased marketing context that’s available by triangulating information through mobile and location devices. Similarly, I’ll continue to look at applications that extend to mobile devices –a natural extension to the social web. I’ve never put a lot of effort into the immature mobile space, but the adoption of these mini-computers are taking off, the space is slowly moving out of diapers and into adolescence. Read all my posts tagged ‘mobile’ . Now back to you: What topics and focuses will you have during this coming year? What areas of education are you planning to bolster up on? What will you practice and deliver? Wishing you a very successful 2010!

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Placing Bets On Social Strategy, SCRM, and Mobile in 2010

Facebook PPC Pay Per Click « Pay Per Click Videos « Video …

cgseo — Sun, 03 Jan 2010 03:49:28 +0000

Leave me a comment if you'd like to see more videos on Facebook Pay Per Click (PPC) Rating: 4 | Views: 1229.

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Facebook PPC Pay Per Click « Pay Per Click Videos « Video ...

How to Advertise on Facebook Using Pay Per Click Ads « Pay Per …

cgseo — Sun, 27 Dec 2009 03:50:04 +0000

www.HubSpot.com – Step by step tutorial video on how to advertise on Facebook using pay per click (PPC) ads. Perfect for any marketing professional or smalll…

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How to Advertise on Facebook Using Pay Per Click Ads « Pay Per ...

Google Adwords Management, Bing, Yahoo, SEO, SEM, Craigslist and …

admin — Wed, 23 Dec 2009 23:02:35 +0000

Please, post bids for new project: Google Adwords Management, Bing, Yahoo, SEO, SEM, Craigslist and Facebook Advertisement Manager.

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Google Adwords Management, Bing, Yahoo, SEO, SEM, Craigslist and ...

MarCom Professional – too high barrier to entry

cgseo — Sat, 19 Dec 2009 02:20:52 +0000

I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked. So sorry, Brian, Trevor, Walter et al. you get to remain a boys club. The About page is really poor as well – in the section that should be the personality or voice of the site is: MarCom Professional is designed and hosted by a small independent company called Social Professional set up to do just this sort of thing. We’re all BIG Web fans and we decided to do this whilst kicking ourselves for not doing Facebook . Saying that, we wanted to create a more cohesive social network, one where all members have more in common than they do on generic networks. You any the wiser? No? Thought not. No contact us, no names , no “Tweet us”. Nothing. The whole thing could be run by affiliate marketers, by spammers, by News.com, by… no real backstory, such a critical oversight in targetted communities, in my experience. The site is incredibly rigid – once you have added your company name, you can’t change it. As we want to keep MarCom Professional relevant specifically to MarCom, we currently don’t allow company details to be changed once they’ve been approved ; we’re working on methods to improve this, but they’re not in place yet. …but you can “drop them an email”. See what I mean? They’ve erred on the side of caution, far too much in my book. Now I’m all for niche’ing down networks, barrier to entries are fine, targetted communications are important. But this is an example of when you let marketing people build a “community”. You end up with a bunch of marketing communication tools and very few community ones. In case you are still in doubt – there’s no “Contact Us” that I could find on the site for me to express my concerns or challenges on the site. Hence this blog post. MarCom Professional – too high barrier to entry is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: Communication , marcom professional , Marketing , online community , professional , social network Tags: Communication , marcom professional , Marketing , Marketing , Online Communities , online community , professional , social media , social network , social networks Related posts Walled Garden vs Gated Community (1) tweetup today: Bondi Junction Lunch (0) Toyota Flash online community wannabe (0) Subgroups: Moderating an Online Community (3) Social Network Marketing Campaigns: Features Attributes (12)

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MarCom Professional – too high barrier to entry

To The Future! A List of Intention Enabled Websites

cgseo — Thu, 17 Dec 2009 15:03:42 +0000

The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post) . In an effort to map out this trend in 2010, let’s list out the vendors, companies, and beyond that will facilitate this type of forward looking data. There are countless opportunities for people to connect with others with the same goals, or for companies that want to serve them as new technologies like Social CRM evolve and develop. Scope: These Intention websites facilitate a person to publish their future goals in the context of their community, or sometimes even in public. For example, an unshared CAL isn’t a qualifier. To The Future! A List of Intention Enabled Websites 43 Things : This “wish list” , they suggest that you make a list on 43 Things and see what changes happen in your life. They encourage you to connect with others with the same goals. Facebook Events : Facebook allows members to RSVP for future events, publish their own events, or see what friends are doing. Meetup : Encourages groups to organize events, plan events, and connect with others. Plancast : Is a social network that allows members to publish their future plans. It allows people to see who is going to other future goals, and to publish to Facebook, and Twitter. Tripit : This website allows travelers to plan out their travel itineraries . (thanks Sameer ) Upcoming : This Yahoo owned property allows people to find, publish, and share future events. Leave a comment if you know of other technologies that meet this critia

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To The Future! A List of Intention Enabled Websites