Tag Archives: facebook

Google Adwords Management, Bing, Yahoo, SEO, SEM, Craigslist and …

Please, post bids for new project: Google Adwords Management, Bing, Yahoo, SEO, SEM, Craigslist and Facebook Advertisement Manager. Continue reading

Posted in Pay-Per-Click | Tagged craigslist, facebook, facebook-advertisement, management, post-bids, sem, seo, yahoo | Leave a comment

MarCom Professional – too high barrier to entry

I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked. So sorry, Brian, Trevor, Walter et al. you get to remain a boys club. The About page is really poor as well – in the section that should be the personality or voice of the site is: MarCom Professional is designed and hosted by a small independent company called Social Professional set up to do just this sort of thing. We’re all BIG Web fans and we decided to do this whilst kicking ourselves for not doing Facebook . Saying that, we wanted to create a more cohesive social network, one where all members have more in common than they do on generic networks. You any the wiser? No? Thought not. No contact us, no names , no “Tweet us”. Nothing. The whole thing could be run by affiliate marketers, by spammers, by News.com, by… no real backstory, such a critical oversight in targetted communities, in my experience. The site is incredibly rigid – once you have added your company name, you can’t change it. As we want to keep MarCom Professional relevant specifically to MarCom, we currently don’t allow company details to be changed once they’ve been approved ; we’re working on methods to improve this, but they’re not in place yet. …but you can “drop them an email”. See what I mean? They’ve erred on the side of caution, far too much in my book. Now I’m all for niche’ing down networks, barrier to entries are fine, targetted communications are important. But this is an example of when you let marketing people build a “community”. You end up with a bunch of marketing communication tools and very few community ones. In case you are still in doubt – there’s no “Contact Us” that I could find on the site for me to express my concerns or challenges on the site. Hence this blog post. MarCom Professional – too high barrier to entry is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: Communication , marcom professional , Marketing , online community , professional , social network Tags: Communication , marcom professional , Marketing , Marketing , Online Communities , online community , professional , social media , social network , social networks Related posts Walled Garden vs Gated Community (1) tweetup today: Bondi Junction Lunch (0) Toyota Flash online community wannabe (0) Subgroups: Moderating an Online Community (3) Social Network Marketing Campaigns: Features Attributes (12) Continue reading

Posted in Social Media | Tagged facebook, garden, gated-community, marketing, online communities, online-community, personality, professional, Social Media, social-networks, walled-garden | Leave a comment

To The Future! A List of Intention Enabled Websites

The web is quickly moving to real-time, people share the information about what they’re doing while their doing it. Yet the next step beyond real time, is future-looking data, which is called the Intention Web (get up to speed by reading this post) . In an effort to map out this trend in 2010, let’s list out the vendors, companies, and beyond that will facilitate this type of forward looking data. There are countless opportunities for people to connect with others with the same goals, or for companies that want to serve them as new technologies like Social CRM evolve and develop. Scope: These Intention websites facilitate a person to publish their future goals in the context of their community, or sometimes even in public. For example, an unshared CAL isn’t a qualifier. To The Future! A List of Intention Enabled Websites 43 Things : This “wish list” , they suggest that you make a list on 43 Things and see what changes happen in your life. They encourage you to connect with others with the same goals. Facebook Events : Facebook allows members to RSVP for future events, publish their own events, or see what friends are doing. Meetup : Encourages groups to organize events, plan events, and connect with others. Plancast : Is a social network that allows members to publish their future plans. It allows people to see who is going to other future goals, and to publish to Facebook, and Twitter. Tripit : This website allows travelers to plan out their travel itineraries . (thanks Sameer ) Upcoming : This Yahoo owned property allows people to find, publish, and share future events. Leave a comment if you know of other technologies that meet this critia Continue reading

Posted in Social Media | Tagged events, facebook, facebook-events, future, intention web, life, organize-events, social, Social Media, technologies, their-community, these-intention, travel, yahoo | Leave a comment

Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook

I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”.  Facebook, for a long time, didn’t remove it completely, they reset the default to private . Anyway, what was Beacon? Well, it put in your newsfeed when you bought something at eBay or Amazon or whatever. Superb if you did a great deal on a Louis Vuitton classic handbag on eBay, less good if you are buying “Herpes and You” on Amazon or porn at Blockbuster Video. But whether you like the concept of “shared shopping” or not, a type of social network is springing up where the members share what they have bought and how much and so on… Facebook Beacon In good ol’ business fashion, Mark Zuckerberg dealt with the fuss by saying: About a month ago, we released a new feature called Beacon to try to help people share information with their friends about things they do on the web. We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them. We simply did a bad job with this release, and I apologize for it. While I am disappointed with our mistakes, we appreciate all the feedback we have received from our users. I’d like to discuss what we have learned and how we have improved Beacon. and kept on going, at least for a while. A while? Well, two years. Until it got shut down by a class action lawsuit that included: Facebook, Blockbuster Inc., Overstock.com, Fandango, Hotwire.com, GameFly, Zappos.com, -  Facebook set up  BeaconClassSettlement.com . Oops. A small blip. Publishing where we shop, what we buy is only a matter of time. Nearly two years ago I said about social networks and shopping : So I expect to see in the future, other un Social Ads: www.pottspointbooze.com.au Buy the same cheap-ass beer as Laurel Papworth www.carsales.com.au Buy the same crapheap car as Laurel Papworth www.woolworths.com.au Buy the same toilet roll/tampons as Laurel Papworth Quick quick promote Facebook Beacon, at least we can turn it off on certain purchases. There’s worse coming, seriously. Go on, Google your name. What are you selling now? When you buy, you sell. Welcome to peer to peer shopping testimonials. Live to a store near you. Enter Blippy.com So it’s now time to say “I told ya so”. Heh. Or not. click for full size Anyway, I reckon, opt in/signup/join -  it gives you the illusion you ever had a choice . Here comes Blippy.com … PS what’s the name of the Australian service where you publish your travel ticket purchases/receipts? I’ve forgotten – nice chaps on Twitter? Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: beacon , blippy , Facebook , Online Communities , shopping , social networks Tags: beacon , blippy , Facebook , Marketing , Metrics , Online Communities , research , revenue , shopping , social networks Related posts WowOWow Women on the Web (0) What NOT to publish – Mag staff’s Facebook faceoff (3) Web 3.0, RocketOn and Living Web (1) Web 2.0 is a bust – Advertising doesn’t work (5) Walled Garden vs Gated Community (1) Continue reading

Posted in Social Media | Tagged australian, blippy, facebook, gated-community, marketing, network, online communities, research, shopping, social-networks | Leave a comment

People on the Move in the Social Media Industry: Dec 16, 2009

Above, thanks to Mitch Canter, we’ve a new header graphic for the “On The Move” series, which needed an update since I started this digest a few years ago. In an effort to recognize the changes in the social media space, I’ve started this post series ( see archives ) to both track and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: My former colleague Alexis Karlin who was very involved with Forrester’s social media efforts now joins Neolane , and will be starting their social strategy from scratch and running their web site. She’s quite the professional, an incredibly fast learner, and I’m glad to have worked with her. Follow her on Twitter at @akarlin . David Armano moves on from Dachis Group and joins Edelman Digital as a SVP . Regardless of where David works, his blog is a fantastic collection of thoughts, informative graphics, and insight, I’ll follow his insights anywhere, find him @armano It’s interesting to see how Edelman is placing bets in social strategy, with that in mind, also see that… Michael Brito, formerly one of Intel’s Social Media Strategists also joins Edelman in Silicon Valley office as a Vice President . I’ve worked with Michael on projects in the past, and have been impressed, great hire. Find him on Twitter at @britopian Paul Gilliham, who I’ve had excellent professional experiences with, joins Lithium Technologies Director, Customer Marketing where he’ll be Running Lithosphere (Lithium’s customer community), social strategy, customer consultancy, customer/analyst relations. Find him on @bladefrog Samir Bhavnani has been hired at EXPO as a Vice President where he’ll be working with brands to engage with consumers, on video, for insights and marketing. Find him on Twitter at @samirb Deidra Bodkin leaves Zenith Optimedia and joins IDG as VP, Group Media Director as VP, Client Services leading social media marketing programs for IDG’s IT and B2B Clients. Find her on Twitter at @deidrabodkin . How to connect with others (or get a job): Several people have been hired because of this blog post series, here’s how you can too: Submit an announcement If you know folks that are moving up in the social media industry, fill out this form . Seeking Social Media Professionals? If you’re seeking to connect with community advocates and community managers there are few resources This list, which started with just 8 names continues to grow as folks submit to it. List of Social Computing Strategists and Community Managers for Enterprise Corporations 2008 –Social Media Professionals . Job Resources in the Social Media and Web Industry Web Strategy Jobs powered by Job o Matic (Post a job there and be seen by these blog readers, these affiliate fees pay for my hosting) Read Write Web keeps announcements flowing at Jobwire , although is broader than just social media jobs Facebook group for community manager group in Facebook Jake McKee’s community portal for jobs Chris Heuer’s Social Media Jobs SimplyHired aggregates job listings, as does Indeed ForumOne Jobs for Social Media and Community Teresa has a few jobs, some around community New Media hire has an extensive job database Social Media Headhunter Social media jobs Jobs in social media Altimeter Group’s list of social media consultants and agencies Hiring? Leave a comment If you’re seeking candidates in the social media industry, many of them are within arms reach, feel free to leave a link to a job description (but not the whole job description, please) Continue reading

Posted in Social Media | Tagged altimeter-group, career, client-services, director, facebook, group, hosting, industry, running, Social Media | Leave a comment

BSidesBay unconference targets tough security, risk questions

Security and risk experts from PayPal, Facebook and Twitter weigh in on open platform issues Continue reading

Posted in Social Media | Tagged community management, facebook, open-platform, security, social business, Social Media, twitter | Leave a comment

What does it mean when Facebook Advertising says you "pay per …

Posted by admin on December 6th, 2009 and filed under pay per click advertising | 4 Comments ». When you create an advertisement on Facebook. When you run advertisements on Facebook, you don't have to pay a flat lump sum upfront ... Continue reading

Posted in Pay-Per-Click | Tagged ertisement-on-facebook, facebook, flat-lump, pay-per, rtisements-on-facebook, sum-upfront | Leave a comment