Tag Archives: social business

How to build an army of brand loyalists

The reality: One-hit-marketing-wonders aren't going to get people to stick with your product for the long-haul Continue reading

Posted in Social Media | Tagged branding, community management, customer loyalty, get-people, one-hit-marketing-won, product, social business, Social Media, your-product | Leave a comment

Twitter: Changing politics one tweet at a time

Adoption of Twitter doesn't necessarily equal political change. Many of the politicians on Twitter aren't quite sure how to use it. Continue reading

Posted in Social Media | Tagged equal-political, government 2.0, oliticians-on-twitter, politicians, quite-sure, social business, Social Media, the-politicians, twitter | Leave a comment

Importance of external and internal collaboration

The connecting and sharing that takes place externally can also be leveraged within the workplace. Continue reading

Posted in Social Media | Tagged collaboration, enterprise 2.0, leveraged-within, social business, Social Media, takes-place, workplace | Leave a comment

Your influencers are not my influencers

So many lists, so little time. These people helped me move the social business needle in 2009. Continue reading

Posted in Social Media | Tagged branding, customer loyalty, enterprise 2.0, marketing, move-the-social, people-helped, personal branding, quick'n'dirty podcast, social, social business, Social Media, year in review | Leave a comment

Fifteen significant social media & security events of 2009

Leave it to the hackers to spoil all of the fun. Continue reading

Posted in Social Media | Tagged hackers, reputation and privacy, security, social business, Social Media, social-networks, the-hackers, year in review | Leave a comment

Quick’n'Dirty Podcast: Lucky No. 25 brings Plantronics to listeners’ ears

The theme of the week was garden gnomes, but we miraculously stuck to talking about social technology. Continue reading

Posted in Social Media | Tagged podcast, quick'n'dirty podcast, social business, Social Media, the-week, week | Leave a comment

Google real-time search + Twitter = a wake-up call for brands

Marketing and public relations people take heed: the game has changed Continue reading

Posted in Social Media | Tagged game, marketing, public relations, relations-people, search, social business, Social Media, spam, take-heed, the-game, twitter | Leave a comment