911 Blog Reviews » Social Media

Facebook / McAfee deal provides security software but little education

cgseo — Wed, 13 Jan 2010 06:36:34 +0000

In order to better secure its users, Facebook needs to stop them from making novice security mistakes in the first place. We need a board of security educators across all social networks.

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Facebook / McAfee deal provides security software but little education

Social media & B2B: Interactions are opportunities

admin — Tue, 12 Jan 2010 18:43:53 +0000

Guest writer Rich Harris explores the tightrope walk of social media and B2B

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Social media & B2B: Interactions are opportunities

Getting Quick’n'Dirty with Hootsuite

admin — Mon, 11 Jan 2010 21:51:06 +0000

It was hard coming back after a two-week break, but somehow Aaron and I pulled off a great show. At least we think so.

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Getting Quick’n'Dirty with Hootsuite

RevenFlo | Web Marketing Services » Blog Archive » Seminar on …

cgseo — Mon, 11 Jan 2010 18:32:56 +0000

Web Marketing Services: Strategy, Management, Marketing, Consulting, Design, Development, Content Creation, Content Marketing, Search and Social Media Marketing.

Social media RFP template, aka ‘snake oil detector’, separates strong from the weak

cgseo — Mon, 11 Jan 2010 17:01:44 +0000

Simply put, if firms or consultants cannot complete this RFP, they probably shouldn’t be considered for hire

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Social media RFP template, aka ‘snake oil detector’, separates strong from the weak

Matrix: Breakdown of Advocacy Marketing

cgseo — Sat, 09 Jan 2010 18:00:06 +0000

The recession has been great for social marketing , in fact, I feel it’s spurred the industry on. With overall reduced marketing budgets, companies must innovate, and find new channels that are more efficient than the ‘carpet-bombing’ techniques of traditional marketing. There are a handful of goals that companies can have with social technologies, from learning, dialog, support, and innovation ( see Charlene’s deck, starting at slide 8 to learn more ), I want to drill down in the following matrix to focus on the goal of spreading, and word of mouth, and viral. I call this “Advocacy”. Marketers, who strive to find efficient ways of reaching customers at lower cost, seek ‘ force-multipliers ‘ or a method where using a small degree of energy (or the energy of another force) to your advantage. Do remember, there is a downside to any action, and with ‘advocacy’ there’s reduced control over message and therefore more risk. With that said, many marketers know the benefits of content spreading are worth the risks. Matrix: Breakdown of Advocacy Marketing Sophistication and Description Investments and Returns Strengths: Weaknesses: Great For: Sharing Tools Baseline effort. Tools like Sharethis , AddThis , Gigya , and some features in Pluck , and Kickapps . High. Low investment as it can easily be deployed on CMS templates. Continual returns of content spreading with no additional overhead or cost. Easy to deploy, yet transactional Do not build deep relationship with customers Getting started, a baseline activity. Viral Marketing A basic technique. Word of mouth campaigns on Facebook apps, YouTube (see popular) , or Twitter (see moonfruit example) Low. Being able to hit the right elements of the content people want, timing, and other factors are difficult. Chances are, most campaigns that intend to be viral never are Easy for media and interactive agencies to create and deploy. Dime a dozen. Short term and cheap. Not conducive to building long term relationships. Traditional agencies and transactional marketers that are trying to learn social Social Network Connections An intermediate technique. Facebook, Twitter Connect. Easy to comment systems on blogs, to sophisicated Huffington Post social recommendations , see Buddy Media . Moderate to High. Allowing customers to login to your site with existing connections increase value of social sharing and chance to serve up contextual data. However there are considerable costs in creating contextual content and systems that are not yet mature. Encourages people to quickly login, share, and find others who have interests Challenges in collecting email leads as customers now ‘login’ using social connections. Static websites who need to inject social interactions. Advocacy Programs An advanced technique. Longer term programs with customer advocates like Microsoft MVP or Walmart’s 11 Mom’s High return but high cost. Companies can benefit from an unpaid army that will market, defend, and support customers, but this requires significant resources to launch, grow, and maintain. Builds long term deep relationships with a customer group that will defend brand. Requires full resources for program, takes time to build Companies that can’t scale their marketing in a high touch customer experience. Companies Should Embrace Advocacy Programs Organizations are already deploying these word of mouth tools, but often without a plan or strategy, get started now by: Deploy simple sharing features now. These cheap and easy to insert embeds should be on every content type where companies want the content to spread. From press releases, to blog posts, companies need to make it easy for their market to share with others. Reduce risks by providing proper support and resources . Organizations should first understand the costs, downsides and risks for each type of marketing program, with greater returns (Advocacy program) comes greater commitment of resources, and greater risk, so to reduce those risks, put the right resources behind it. Develop new measurement techniques. Measuring the spread of information is more difficult, as often companies won’t have web analytics installed on third party websites. Instead use a variety of mention and url tracking with brand monitoring software to track how far information spreads over time.

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Matrix: Breakdown of Advocacy Marketing

Gullibility of Facebook users continues to skyrocket in 2010

admin — Wed, 06 Jan 2010 16:10:46 +0000

“Scam pages” leverage social engineering to take advantage of less than savvy social network users. Have you been fooled yet?

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Gullibility of Facebook users continues to skyrocket in 2010

Facebook Detectives and Citizen Investigator

admin — Sat, 02 Jan 2010 02:06:59 +0000

A woman tracks down one thief, calling on Facebook friends to help and another thief builds up a Fanpage, literally and metaphorically giving the finger to authorities. Why do we resent social networking sites assisting China but cheer when they help British authorities? Is it because China is “bad” and Britain is “good”? Or veiled racism? Do value systems clash on different social networks because of the different communities (countries) they represent? Don’t look at me, I don’t have the answers to – I just know that “right” and “wrong” have all sorts of grey areas. The ‘net loves grey. Everyone is an amateur lawyer. A couple of New Year Cheer stories. Oh ok, not really. Story #1 Woman retrieves stolen items by using Facebook. Yes really. A woman, Carla Pillo Mote, had her bag and wallet stolen by a drunk guy at a bar. She asked the barman who the guy was (credit cards FTW!). Woman puts out an APB (All Point Bulletin, should be called ASB All Social Bulletin) on Facebook. They track the guy down, get into his apartment, retrieve goods, make friends on Facebook. Police relieved. You really have to read the full story at MediaBistro . Story #2 Thief laughing at police while building Facebook Fanpage For three months now, Craig ‘Lazie’ Lynch has been on the lamb (ed: lam?) from London authorities after escaping from a Suffolk Bay prison in September. The convicted thief has been using Facebook to taunt his pursuers, posting pictures of his various exploits — which include activities like sex and cooking. You can follow his exploits here on Facebook . Also some anti-Craig Lynch pages. This is for the HATERS out there who are starting up some fire with the fans about me hitting or robbing an old lady get a fuckin life you worthless shits, i got respect and haven’t touched or robbed an old lady. now move on and find a life ya shits Such a charmer… I am concerned about Facebook helping out the British police. Why do we cheer when social networking sites stymie the Chinese yet insist they help British/UK police? Is that raciscm? Or is it just that we have a different value system in different cultures/communities? One rule for all, or two rules – one for those who we agree with and another for those who are different? … and thus the New Year starts. Facebook Detectives and Citizen Investigator is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: Carla Pillo Mote , citizen , craig lazie lynch , Detective , Facebook , investigator , theft , thieves Tags: Carla Pillo Mote , citizen , craig lazie lynch , Detective , Facebook , Facebook , investigator , Online Communities , privacy , social media , social networks , theft , thieves , Uncategorized Related posts WowOWow Women on the Web (0) Working with me, and Flying Solo (11) Wonderwebby Microfinance request (2) Who’s Watching Media Watch? (8) What NOT to publish – Mag staff’s Facebook faceoff (3)

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Facebook Detectives and Citizen Investigator

11 Twitter Tips – Job Search in 140 Characters

admin — Thu, 31 Dec 2009 20:55:02 +0000

How can job seekers make Twitter a part of their search strategy?

Who Reads This Blog? Find out with 2009 Web Strategy Survey Results

cgseo — Wed, 30 Dec 2009 13:53:07 +0000

Web Strategy Survey View more presentations from Jeremiah Owyang . To me, this blog belongs as much to the community in which I serve as it does to me, as such, it’s important to find out who the readers are and what they want, to learn about previous efforts, see 2008’s results . The goals of this survey are simple 1) Find out who the readers are, 2) Find out if they are they influenced by this blog, and how, 3) How this blog can improve year-over year. With a sample size of nearly 200 respondents, some of the key findings from this survey were: Overall, Satisfied: Overall, respondents were pleased with the blog, and 47% rated it a “10/10″ in recommending it to others when asked “would you recommend this blog to a friend or colleague”, and 54% read more than half the posts, and over one-third shares it monthly with others (slides 3, 4, 5) Many are Buyers at Corporate: 59% of respondents said they are buyers, 28% of respondents have budgets $100k-$1 million (although one-fifth do not hold budget), and over a quarter work at enterprise class companies with over half of respondents in the United States (slides 10, 14, 18, 19) Some are Influenced By Blog: Over one-third of respondents said this blog strongly informs their actions at work, but it was nearly split between influence in their buying process, with 40% agreeing, and 39% disagreeing. (slide 6). Sophistication of Social and Mobile at Work Varies: 39% of respondents said their company was intermediate when it came to social strategy, and 43% said their novice when it comes to mobile strategy. (slide 20, 21) Identified Many Areas for This Blog to Improve: There was a large request for adding more case studies, and interviews with thought leaders in the space, and a variety of comments in the open-ended section that I’m all taking to heart. (slide 8, and qualitative answers) You can read the qualitative answers on a separate page , in case you want to understand why they read this blog, and what they want to see improved. Overall, I’m pleased with this year’s results, while there are many areas to improve, I strive to write for decision makers in corporate, and I think we’re headed this direction. If you want to influence the readers of this blog, it’s simple. Be part of the ongoing conversation (not be pitchy) by leaving comments and demonstrating your knowledge and expertise. Also, you can schedule a briefing with me, but I’ll have to admit up front, it’s been hard getting on my cal as we just launched this new company. I’m figuring out ways to make briefings easier, such as blocking out Friday mornings, using web based forms to collect more information up front. Thanks to the nearly 200 folks who took the time to answer the 20 question survey, I read every response, and am constantly trying to improve this blog. Here’s to making this blog even better in 2010!

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Who Reads This Blog? Find out with 2009 Web Strategy Survey Results