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Tag Archives: social-networks
Facebook / McAfee deal provides security software but little education
In order to better secure its users, Facebook needs to stop them from making novice security mistakes in the first place. We need a board of security educators across all social networks. Continue reading
Posted in Social Media
Tagged better-secure, facebook, from-making, its-users, novice-security, security, security-educators, social business, Social Media, social-networks, spam, the-first
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Social media & B2B: Interactions are opportunities
Guest writer Rich Harris explores the tightrope walk of social media and B2B Continue reading
MarCom Professional – too high barrier to entry
I tried to join Marcom Professional community but – and there was no warning, it was after I filled in the form – they require an email address of someone I know on the site. Well I know a bunch of people on there, and tried about EIGHT email addresses, but none of them worked. So sorry, Brian, Trevor, Walter et al. you get to remain a boys club. The About page is really poor as well – in the section that should be the personality or voice of the site is: MarCom Professional is designed and hosted by a small independent company called Social Professional set up to do just this sort of thing. We’re all BIG Web fans and we decided to do this whilst kicking ourselves for not doing Facebook . Saying that, we wanted to create a more cohesive social network, one where all members have more in common than they do on generic networks. You any the wiser? No? Thought not. No contact us, no names , no “Tweet us”. Nothing. The whole thing could be run by affiliate marketers, by spammers, by News.com, by… no real backstory, such a critical oversight in targetted communities, in my experience. The site is incredibly rigid – once you have added your company name, you can’t change it. As we want to keep MarCom Professional relevant specifically to MarCom, we currently don’t allow company details to be changed once they’ve been approved ; we’re working on methods to improve this, but they’re not in place yet. …but you can “drop them an email”. See what I mean? They’ve erred on the side of caution, far too much in my book. Now I’m all for niche’ing down networks, barrier to entries are fine, targetted communications are important. But this is an example of when you let marketing people build a “community”. You end up with a bunch of marketing communication tools and very few community ones. In case you are still in doubt – there’s no “Contact Us” that I could find on the site for me to express my concerns or challenges on the site. Hence this blog post. MarCom Professional – too high barrier to entry is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: Communication , marcom professional , Marketing , online community , professional , social network Tags: Communication , marcom professional , Marketing , Marketing , Online Communities , online community , professional , social media , social network , social networks Related posts Walled Garden vs Gated Community (1) tweetup today: Bondi Junction Lunch (0) Toyota Flash online community wannabe (0) Subgroups: Moderating an Online Community (3) Social Network Marketing Campaigns: Features Attributes (12) Continue reading
Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook
I always thought Beacon would work, it was just a bit too soon for some of the older bloggers, who kicked up a stink that Beacon couldn’t be turned off and the default option was “on”. Facebook, for a long time, didn’t remove it completely, they reset the default to private . Anyway, what was Beacon? Well, it put in your newsfeed when you bought something at eBay or Amazon or whatever. Superb if you did a great deal on a Louis Vuitton classic handbag on eBay, less good if you are buying “Herpes and You” on Amazon or porn at Blockbuster Video. But whether you like the concept of “shared shopping” or not, a type of social network is springing up where the members share what they have bought and how much and so on… Facebook Beacon In good ol’ business fashion, Mark Zuckerberg dealt with the fuss by saying: About a month ago, we released a new feature called Beacon to try to help people share information with their friends about things they do on the web. We’ve made a lot of mistakes building this feature, but we’ve made even more with how we’ve handled them. We simply did a bad job with this release, and I apologize for it. While I am disappointed with our mistakes, we appreciate all the feedback we have received from our users. I’d like to discuss what we have learned and how we have improved Beacon. and kept on going, at least for a while. A while? Well, two years. Until it got shut down by a class action lawsuit that included: Facebook, Blockbuster Inc., Overstock.com, Fandango, Hotwire.com, GameFly, Zappos.com, - Facebook set up BeaconClassSettlement.com . Oops. A small blip. Publishing where we shop, what we buy is only a matter of time. Nearly two years ago I said about social networks and shopping : So I expect to see in the future, other un Social Ads: www.pottspointbooze.com.au Buy the same cheap-ass beer as Laurel Papworth www.carsales.com.au Buy the same crapheap car as Laurel Papworth www.woolworths.com.au Buy the same toilet roll/tampons as Laurel Papworth Quick quick promote Facebook Beacon, at least we can turn it off on certain purchases. There’s worse coming, seriously. Go on, Google your name. What are you selling now? When you buy, you sell. Welcome to peer to peer shopping testimonials. Live to a store near you. Enter Blippy.com So it’s now time to say “I told ya so”. Heh. Or not. click for full size Anyway, I reckon, opt in/signup/join - it gives you the illusion you ever had a choice . Here comes Blippy.com … PS what’s the name of the Australian service where you publish your travel ticket purchases/receipts? I’ve forgotten – nice chaps on Twitter? Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: beacon , blippy , Facebook , Online Communities , shopping , social networks Tags: beacon , blippy , Facebook , Marketing , Metrics , Online Communities , research , revenue , shopping , social networks Related posts WowOWow Women on the Web (0) What NOT to publish – Mag staff’s Facebook faceoff (3) Web 3.0, RocketOn and Living Web (1) Web 2.0 is a bust – Advertising doesn’t work (5) Walled Garden vs Gated Community (1) Continue reading
Posted in Social Media
Tagged australian, blippy, facebook, gated-community, marketing, network, online communities, research, shopping, social-networks
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Fifteen significant social media & security events of 2009
Leave it to the hackers to spoil all of the fun. Continue reading
Posted in Social Media
Tagged hackers, reputation and privacy, security, social business, Social Media, social-networks, the-hackers, year in review
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ASIA: Malaysia MOL buys Friendster
Hardly any surprises here – I’ve covered the popularity of Friendster in Asia in my Social Media podcasts , and the sophistication of the Malaysian social network industry in blog posts: Friendster, the social network which set things off more than half a decade ago has finally been sold after several attempts in the past years. As expected , the social network was snatched up by an Asian company, MOL Global, a Malaysian e-commerce and payments company for an unreported sum which some put at about $100 million . MOL Global will take over 100 percent ownership of Friendster and hopes to bolster the social network’s position in the Asia-Pacific region where it’s a very strong player dominating the market . I’m pretty sure they launched a virtual goods store the other day? Friendster and MOL Global (CEO: Ganesh Kumar Bangah) already work together and Friendster Wallet , the social network’s virtual currency system is powered by the payments company’s technology. The two are now expected to take that partnership even further with payments becoming an integral part of the social network. Friendster has raised $45 million in investments so far though it was valued a lot more than what it got now at some point. It also holds several social networking patents which could mean an extra revenue source for the company. The site also got a major redesign recently with a clear focus on its new core audience in the Asia-Pacific region. From softpedia ASIA: Malaysia MOL buys Friendster is a post from: Laurel Papworth- Social Network Strategy Technorati Tags: friendster , Ganesh Kumar Bangah , Malaysia , MOL , revenue Tags: asia , friendster , Ganesh Kumar Bangah , Malaysia , MOL , Online Communities , revenue , social media , social networks Related posts Experiential Economy: Social Media Business Podcast (23) Social Media Monetization: Leo Laporte TWiT (13) Social Media Monetization: Craigslist hits $100m (3) Social Media Courses: Sydney, Brisbane, Hong Kong, Singapore (6) Ripple: Social Network Influencers (7) Continue reading
Posted in Social Media
Tagged asia, business, craigslist, friendster, ganesh kumar bangah, ganesh-kumar, network, revenue, singapore, Social Media, social-networks, sophistication
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