Category: Sales & Marketing

Imagine going back to 1994 and asking people what a hot product would look like in 2024. Chances are, they wouldn’t have envisioned the reusable water bottle as one of the most sought-after forms of beverage containment. Yet, here we are. The Stanley Cup, a brand with over a century of history, has experienced a…

Have you ever noticed how eerily targeted some ads can be? You buy a certain brand of cereal at the grocery store and suddenly an ad for that exact cereal pops up in your social media feed. This is no coincidence. Grocery stores and other retailers are collecting customer data at an astonishing rate, often…

Once known for its frenzied in-store deals and doorbuster sales, Black Friday has evolved into a month-long online shopping event. Here’s a look at the history of Black Friday and how technology reshaped the infamous shopping holiday. The Chaotic Origins of Black Friday Black Friday has its roots in the 1950s and 60s as a…

Selling can seem extremely difficult, especially when you first get started. I know I was a terrible salesperson when I began my career in the insurance and investment industry back in 1985. It took me over a year and a half to make my first sale! However, shortly after that first sale, I skyrocketed to…